Author：Date：2021-4-27
To say the cannabis industry has experienced change over the past few years would be a serious understatement.
Every element – from growth engineering and legalization to marketing and delivery – seems to be witnessing a revolution.
However, cannabis packaging is undergoing one of the most significant changes.
As cannabis products receive more mainstream attention, retailers and packaging organizations are shifting their focus from mere shelf-presence to brand identity.
The identity shift began with simple changes like moving from stereotypical Rastafarian images to more sophisticated and elegant colors, images, and design.
Then the shift became more substantive and environmental responsibility emerged as an important element of brand identity.
That shift shouldn’t be surprising, considering that the industry has long struggled to balance pollution concerns against packaging mandates that require many layers of plastic.
More and more companies are recognizing the destructive irony of wrapping a quarter gram of a natural and medicinal healing product like cannabis with 15 grams of plastic.
Bio-Circular Solutions
The good news is, like in many other industries, rapid innovation is helping to solve this problem.
And like every other industry, environmentally-conscious solutions that are also financially viable are evolving.
Reclaiming plastic that is stranded in the ocean and rerouting it to the proper waste stream is a noble and effective solution.
Some companies are going one step further to reintroduce this reclaimed plastic into the marketplace.
Some companies in the cannabis industry are going even further by implementing bio-circular solutions.
Marijuana and hemp waste are now being used to produce reusable packaging solutions for cannabis products.
These innovative plant-based packaging options are becoming increasingly available at price points that are comparable to those of traditional and less sustainable varieties.
